The engineering profession is so competitive that it can be hard to stand out, particularly when individuals and organisations are all seen as equally excellent. Thought leadership is a way of differentiating yourself, personally and organisationally, from your competitors. It is a process that leverages your core expertise to engage with others in a way that enhances your brand and builds strong relationships with prospective stakeholders and customers.
This one-day workshop will guide you through the process of developing and leveraging a thought leadership position. You will explore the different features and elements of successful thought leadership. This workshop also outlines a two-step process covering the creation and communication of a thought leadership position.
As a participant, you will learn how to integrate thought leadership into wider organisational processes, such as sales and marketing. You will also develop your own outline of a potential thought leadership campaign to demonstrate and apply your understanding in your organisation.
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We can bring this workshop to you and even customise the content so that it’s applicable specifically to your work group and industry context.
Find out more about how we can help you and your team by filling out an enquiry form or calling +61 3 9321 1700.
We’ve designed this workshop specifically for engineers and organisations wishing to gain a competitive advantage by being seen as a leader in their field.
It will be particularly useful for individuals who have developed a degree of expertise and now wish to go to the next level of leadership. It is also suited for niche consultancies, focused business units of larger engineering firms, government engineering departments that wish to have a greater influence in shaping policy or public attitudes, or product/service firms that wish to innovate their marketing process.
Dr Tim Kannegieter is an engineer and a communication coach with a background in engineering journalism. He is the former editor of Engineers Australia's magazine. As a journalist, Tim understands first-hand the power of thought leadership in helping tell a story. Tim has a degree in electrical engineering and a PhD in communicative interaction across organisational boundaries.
In addition to his qualification in extended DISC, he is also a qualified personal coach and a master practitioner in Neuro Linguistic Programming (NLP). He recently established InDepth Communication Coaching to help people be successful at home and work through better communication skills.
Session one - the nature of thought leadership
Session two - creating your leadership position
Session three - soft selling your leadership position
Session four - thought leadership in business strategies